Carbon accounting is a key step for most businesses who are getting started with sustainability. Here are five free tools for measuring carbon emission at the company or product level which are ideal for users with no or limited experience of carbon accounting.

So what are the best practices brands can follow to make better green claims and avoid greenwashing?

I picked one representative product for each brand which published a product-specific environmental claim on the packaging and rated it from ⭐ to ⭐⭐⭐⭐⭐.

Have you ever stood in front of grocery store shelves stuffed with products scratching your head and trying to make sense of the wildly diverse environmental claims on the packaging?